How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works
How To Market Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that can be done for your music business as well as your music career all together. You know it’s a thing that must be handled and when you’re not making efforts to learn how exactly to market your music better then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to consider is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do I mean by this?
To begin it is critical to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name for yourself in the music industry it’s important to realize you’ll be investing lots of your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents right into a true “music business” and you also have no doubts about the career path you’ve chosen… then you’ll desire to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one and even two of these key components minus the essential third aspect in a music advertising campaign won’t bring in maximum returns for the time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing anything at all, but imagine how much far better you’d be if you went to work on most of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements which are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message in their mind. Everything you do should create a knowledge for you as well as your music constantly. Approach this with precision and a company direction and your music business foundation will be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you have laid the original groundwork and you’ve made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know that you’re for real. That you value them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to spend their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s simpler to talk about these things than it is to create them happen in your job but this is what the music business is focused on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… could it be?
Again, it might seem easy enough to map these things out on paper nevertheless, you that most bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then neglect to require the sale. Or you’ll ask for the sale way to often and forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and at once out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and delivered to my inbox every day with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique which will be blatantly obvious when you stack up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail each and every time it’s used.
Fans and media see through this. All the band wants may be the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they require the sale? Immersive